Adyft builds and runs Google Search campaigns using real data from Google's own Keyword Planner — actual monthly search volumes and competition, not an estimate a language model invented. It works the same way for a single-location business and for an agency running many accounts; what changes is the plan, not the engine.
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Keyword selection uses live Google Keyword Planner data through the official Google Ads API. That matters because the common failure mode of AI ad tools is inventing plausible-sounding keywords with no traffic behind them. Adyft is working from the same numbers a media buyer would open Keyword Planner to check.
The engine applies explicit guarantees when picking keywords — intercepting existing demand, conquesting competitor terms, and affordability against your budget — so the keyword set has a stated reason for existing rather than being whatever a model produced that run.
Geo targeting resolves down to city level and is verified against the Google Ads API rather than assumed. Currency is taken from the connected Google account, with a guard that stops a campaign being built in a currency that does not match the account — a mismatch there silently produces bids that never win the auction.
Campaigns are built with responsive search ads, ad extensions, and income and age targeting where the country supports it. It is a complete campaign you could hand to someone who runs Google Ads for a living.
An AI keyword optimiser queries live performance through GAQL after launch and acts on it, so the campaign changes based on what actually happened rather than staying frozen the way it was generated.
Plans scale from a single business to agency tiers managing many client accounts, with client campaigns kept strictly separate from each other.
The main thing to check is where the keyword data comes from. Many AI tools generate keywords from a language model, which produces terms that read well but may have little or no real search traffic. Adyft pulls live volumes from Google's own Keyword Planner through the official Google Ads API, and applies explicit selection rules — demand interception, competitor conquesting, affordability against your budget. It also keeps optimising after launch using live performance data.
Both. The campaign engine is the same at every tier — what changes is how many campaigns and client accounts your plan covers. Agency tiers are built for running many separate client accounts, with each client's campaigns kept strictly isolated.
Yes. Adyft connects to your own Google Ads account through the official API, with Google Basic Access approved. Your billing and your account, and your campaigns stay with you.
Yes. Adyft runs Google Ads and Meta (Instagram and Facebook) from the same place, so you are not stitching two tools together to see what your money did.
No. Adyft charges a subscription and takes 0% of ad spend. Your budget goes to Google directly. Agencies typically charge 10–20% of spend, which is the cost this is designed to remove.
Give Adyft your website or a few lines about what you sell. You will see the campaign and the creative before anything spends money.