How it works

Real data. Checked before it launches. Not random AI.

Most “AI ad tools” are a chatbot that guesses and hopes. Adyft builds every campaign on real data from Google and Meta, runs it through real quality checks before it goes live, then watches it around the clock. Here is exactly how a campaign is built.

Why this is different from “just using AI”

Most AI ad tools are a chatbot with a nice interface — they hand you some suggestions and you paste them into Ads Manager yourself, with no real data behind the words. Adyft is a full engine: it pulls live data from Google and Meta, verifies every decision, and launches the campaign for you through the official APIs. The AI reasons; the platforms' own data checks it.

For Google Ads: built on real search data

Not invented keywords — the real words people actually search, with real costs.

Real search volumes

We pull real monthly search volumes and cost-per-click from Google's own Keyword Planner — not numbers an AI made up.

Up to 15 quality checks

Every keyword must pass real checks before it can go live — Is this what an actual buyer types? Can your budget afford it? Is this a genuine competitor? Junk gets removed.

Ad copy that clears the bar

Your ad text is scored on ad-strength criteria and automatically rewritten until it's strong — no weak, half-finished ads going live.

Real forecasts

Predicted clicks and cost come from Google's own Forecast API — a real estimate for your budget, clearly labelled, not a guess.

For Instagram & Facebook: precise, not a shotgun

The right people, checked against Meta's live data — not a broad guess that burns your budget.

200+ targeting signals

We evaluate 200+ real targeting signals — interests, behaviours, life events — and keep only the few that actually matter for your business, instead of spraying wide.

Validated against live data

Every interest comes from Meta's live data, and audiences are checked for real reach in your target country before they're used.

No wasted overlap

We check that your ad sets aren't quietly competing against each other for the same people — so your budget isn't split against itself.

Real lookalikes & forecasts

Real lookalike audiences and real Meta reach forecasts — built from actual account data, not placeholders.

Checked before a single rupee is spent

Before your campaign launches, it passes a verification step that strips out wrong-audience keywords, bids your budget can't afford, and weak ad copy. The result: what reaches your ad account is clean — not the first thing an AI happened to write.

Watched after launch — not set-and-forget

Most tools build a campaign and walk away. Adyft checks your live campaign every 15 minutes— catching an ad going stale, spotting a sudden cost spike, and (only with your approval) moving budget toward what's actually working. Adyft keeps the campaign healthy, and Adyft Reply answers the people it brings in.

Official, and global

Adyft runs in 163 countries on the official Meta Marketing API and Google Ads API, from your own connected ad accounts — no scraping, no shortcuts, no black box. More on how your accounts, money and data are handled on our Trust & Security page.

After the ad: Adyft Reply answers the people it brings in

An ad only pays off if someone answers the message it brings. Adyft Reply is an optional AI assistant that answers your customers on WhatsApp, your website chat and Telegram — inside the same Adyft account.

Learns your business from your website or your details

Give it your website, or simply tell it your products, prices and timings, and it writes its own answers. No flow builder, no decision tree to draw.

Answers in seconds, day and night

Replies on your WhatsApp Business number, your website chat and Telegram — while you get on with the work.

Hands over at the right moment

When someone is ready to buy, or asks for a person, the chat comes to you or your team to take over in one tap.

One team inbox

Every channel in one inbox. Assign chats, leave private notes, and see who is handling which customer. Your number stays on your phone.

More about Adyft Reply

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