Estimate your cost per lead before you spend a rupee. Based on real India Meta and Google Ads benchmarks across 15 industries.
Estimates based on India market CPM, CTR, and conversion benchmarks for salon / beauty parlour. Actual results depend on ad creative quality, offer strength, and audience targeting. Tier 1 city CPMs are 40–60% higher than Tier 2.
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Start Free Trial — No Card RequiredCPM (cost per mille) is what you pay per 1,000 people who see your ad. Lower CPM = more people reached per rupee.
CTR (click-through rate) is the % of people who click your ad. India average: 1.5–4% for Meta, 2–6% for Google Search.
CVR (conversion rate) is the % of clicks that become leads. Depends heavily on your offer — free consultation vs "contact us" can be 5x difference.
Rule of thumb: If your CPL is more than 10% of your average customer value, investigate your offer first — then your targeting. A bad offer cannot be fixed with better targeting.
| Industry | CPL Range (₹) | Best Platform |
|---|---|---|
| Salons & Beauty | ₹30–120 | |
| Dental Clinics | ₹80–350 | Google + Meta |
| Coaching / Tuition | ₹150–600 | Google + Facebook |
| Gyms & Fitness | ₹50–200 | |
| Restaurants | ₹20–80 | |
| Boutiques | ₹40–180 | |
| Jewellers | ₹100–400 | Instagram + Facebook |
| Real Estate | ₹300–1,500 | Facebook + Google |
| Caterers | ₹200–800 | Facebook + Instagram |
| Car Dealers | ₹400–2,000 | Google + Facebook |
Benchmarks for Tier 2 Indian cities. Tier 1 CPL is typically 30–50% higher.