Find out exactly how much to spend on Google, Facebook, and Instagram ads — based on your revenue, industry, and growth goal.
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Adyft AI manages your entire campaign — targeting, copy, creatives, and WhatsApp alerts — for ₹10K/month.
Start Free Trial — No Card RequiredFor businesses under ₹10L/month revenue. Larger businesses typically spend 3–5% because brand recognition reduces the cost of each new customer.
If your industry CPL is ₹300, running ads at ₹2,000/month gives you 6–7 leads — too small a sample to optimise. You need at least 20–30 leads/month to learn what works.
Budget increases take 1–2 weeks to ramp up on Meta and Google. Increase 3–4 weeks before Diwali, wedding season, or your peak month — not the week it starts.
If customers search before buying (clinics, coaching, CA), allocate 50–70% to Google. If customers discover through browsing (salons, boutiques, gyms), allocate 70–100% to Meta.
New advertisers who split budget across Meta and Google from day 1 often underperform on both. Start with your primary platform, optimise for 8–12 weeks, then add the second.
Your subscription to Adyft, design tools, and creative production are separate from ad spend. Ad budget = money going directly to Meta and Google. Plan these separately.