An interior design website that shows how you think

Pages that show how you work

Remember that most visitors are not looking at the site as designers. They are comparing you with two or three other studios, so use the same simple order on every project page: brief, challenge, solution, result. That makes it easy to compare and easy to remember.

Clients rarely hire an interior designer from a single photo. They want to see a project, understand the process and picture working with you. Begin with a home page led by one finished room, a sentence about the kind of homes or businesses you design and a clear consultation button.

The most valuable pages are individual Project pages. Each one should show the brief, the problems you solved, the before-and-after where possible, and a short note about budget range or timeline. Add a Services page that separates full design, a room refresh, styling and sourcing, plus a Process page, an About page and a Contact page.

• Home with a featured project
• Projects, one page each
• Services and levels of involvement
• Process from first call to handover
• About the studio
• Book a consultation

What clients need to know before reaching out

Hiring a designer is a big step, and clients worry about cost and losing control. Explain how you charge: a fixed design fee, an hourly rate, a percentage of the build or a mix. Even a “from” figure helps filter enquiries. Describe how you handle contractors, suppliers and delays, and who is in the room when decisions are made.

Be clear about what you do not do. Some studios design only; others manage the whole build. Say if you work with a regular team of builders or can work with the client’s own. Mention insurance and any professional membership you hold, such as a recognised design association in your country. Include realistic timelines so clients know that good design takes months, not days.

How clients search for a designer

Many clients start with pictures and only later look for a person. Give every image a clear caption, and add a line saying what the room is and where it is, so that image search and assistants can connect pictures to your studio.

Searches usually pair a room or style with a place: “kitchen designer in Surrey”, “Scandinavian interior designer London”, “villa interior design Dubai”, “home office design near me”. Others ask assistants how to hire a designer or how much a full-home project costs.

Name your style honestly and in ordinary words, such as warm modern, classic, minimalist or family-friendly. Add the area to your service description and write project titles that include the type of property and place. Each project page should read like a short story, not a list of materials. A caption such as “a narrow Victorian terrace opened up to let in light” helps people searching for that exact situation.

Showing photography and handling remote work

Do not forget the first call. Say what happens during it, how long it lasts and whether it is free or paid. Clients who know what to expect are more likely to book it.

Interior photography is your shop window, so use real photos of finished spaces and avoid mixing in renders without saying so. Credit the photographer. If you only have a few completed projects, show quality over quantity and add concept boards to explain your thinking.

Many clients now work with designers from a different city or country. If you offer remote design, create a page that explains how it works: measured plans from the client, video calls, shopping lists and delivery coordination. Say which regions you serve and how you handle site visits. This widens your reach without forcing you to travel for every enquiry.