An IT support website that proves you’ll actually answer the phone

Pages a managed IT provider should publish

A small business shopping for IT help does not read a long list of technologies. It wants to know if you can fix its problem and keep it fixed. Organise the site around outcomes. A Managed IT support page explains what is covered each month. Separate pages for Cybersecurity, Cloud and email, Backup and recovery, and New office setup let specialists find their topic.

Add a Pricing page, even if it only shows a starting price per user per month. An About page with the engineers’ names and photos humanises a faceless service. An Industries page for sectors like law firms, dental practices or accountants shows you understand their software and rules. The IT assessment page is the final step and asks for number of staff, devices and urgency.

• Managed support
• Cybersecurity
• Cloud and email
• Backup and recovery
• Pricing
• IT assessment

What an owner needs to hear before signing

Owners are anxious about downtime, data loss and being locked into a contract. Answer each in writing. State your support hours, how a user raises a problem, the target time to first response, and what happens out of hours. Only promise a response time you reliably meet.

Explain what a monthly plan covers and what is billed on top: new starter setup, projects, hardware, call-outs. Describe contract length and how to leave, including handing over passwords and documentation.

Security proof must be real. In the UK, Cyber Essentials is a government-backed certification run through the National Cyber Security Centre’s scheme; ISO 27001 and SOC 2 are international standards. Mention one only if your company holds it, and give the year it was awarded. If you do not, describe the concrete steps you take instead, such as multi-factor authentication and tested backups.

How IT buyers search

Searches are urgent and local: “IT support near me”, “managed IT services for small business in Dallas”, “our server is down”, “IT company for 20 staff in Dubai”. Others are research: “how much does managed IT cost per user” or “do we need cyber insurance”.

Give urgency its own treatment. A visible phone number and an emergency route on every page serve the person in crisis. For researchers, write plain-language answers about prices, contracts, onboarding and what the first thirty days look like.

Use the words customers use, not vendor jargon. “Email keeps going to spam” is a better heading than “Mail flow optimisation”. Put the town or region in headings only where you genuinely send engineers, and say which services you do remotely.

Making security and onboarding understandable

Insurers and clients now ask small companies about passwords, backups, updates and staff training. A Cybersecurity page that lists these topics in plain language helps an owner fill in a questionnaire, and it positions you as a guide rather than a salesperson.

Describe onboarding as a short timeline: a review of devices and accounts, a written findings summary, fixes in order of risk, then regular reporting. Say what the client needs to do and what you handle. Case notes written as a problem, an action and a result, without exaggerated claims or named clients unless permitted, show competence without trading on invented numbers.

• Multi-factor sign-in
• Tested backups
• Patching schedule
• Staff awareness training
• Leaver and joiner process